Ganesh B R — Growth Marketing Specialist

// Profile

About Me

Meta

Ads Expert

SEO

Specialist

GA4

Analytics

2.9yr

Experience

Results-driven Growth Marketing Specialist with 2.9+ years of hands-on experience in Performance Marketing, SEO, and Digital Strategy. Proven track record in driving business growth through data-driven Meta Ads and Google Ads campaigns.

Currently at Web Digital Mantra IT Services Pvt Ltd, managing end-to-end digital campaigns for multiple clients across diverse industries. Skilled in client communication, campaign strategy, and delivering measurable ROI.

Strong proficiency in Canva for creative design — building ad creatives and marketing collateral that stop the scroll and drive action.

// Expertise

Core Skills

📣

Meta Ads

Facebook & Instagram — lead gen, retargeting, lookalike audiences, conversion optimization.

🔍

SEO

On-page, off-page & technical SEO. Keyword research, content strategy, rank improvement.

📈

Google Ads

Search, Display & Performance Max campaigns with structured targeting and A/B testing.

🎨

Canva Design

On-brand creatives, ad visuals, social posts and marketing collateral.

📊

Analytics & Reporting

GA4, Google Search Console, SEMrush — data-driven decisions and performance reporting.

💬

Client Communication

Clear reporting, campaign walkthroughs and relationship management with clients.

// Career

Work Experience

Web Digital Mantra IT Services Pvt Ltd

Growth Marketing Specialist · October 10, 2023 – Present

CURRENT ROLE

Client-based agency — managing digital campaigns for multiple clients across diverse industries
Planning, launching and optimising Meta Ads (Facebook & Instagram) for lead generation and brand awareness
Managing Google Ads (Search, Display, Performance Max) with continuous performance monitoring
Executing on-page, off-page and technical SEO strategies to improve organic search rankings
Conducting site audits using GT Metrix and Google Search Console for performance improvements
Tracking KPIs through GA4 dashboards and delivering data-driven campaign reports
Designing ad creatives, social posts, and marketing collateral using Canva
Communicating campaign progress, insights, and strategy recommendations to clients
Performing competitor analysis and keyword research using SEMrush

// Freelance Projects

Client Work

Independent projects delivered with real, measurable results.

RR Continental

📣 Meta Ads — Instagram & Facebook

rrcontinental.com

META ADS

Views 11.7K ↑20.2%

Reach 9.1K ↑26.6%

Interactions 173

Ad Views 8,360 ↑67%

Organic 3,388

Instagram Content Overview — Last 90 Days

Magic Toys

📣 Meta Ads — Call & Lead Generation

META ADS

Calls 787

Per Call ₹11.16

Spend ₹8,786

Calls Campaign 2 418

Spend Campaign 2 ₹11,177

Meta Ads — Call Campaign 1 (787 Calls)

Meta Ads — Call Campaign 2 (418 Calls)

Abhyram IT Services

📣 Meta Ads — Lead Generation

abhyramit.com

META ADS

Leads 10,973

Per Lead ₹9.20

Spend ₹1,00,933

Cost 79% below industry avg

Meta Ads — 10,973 Leads @ ₹9.20

Aishwarya Cabs

🔍 SEO — Organic Growth

aishwaryacabs.in

SEO

Organic Keywords 137

Traffic 1.2K/mo

Backlinks 5.6K

Ref. Domains 50

AI Visibility 30

SEMrush Domain Overview — aishwaryacabs.in

Robo Borewell

📈 Google Ads & 🔍 SEO

roboborewell.in

GOOGLE ADS SEO

Clicks 23.1K

Impressions 947K

Avg CPC ₹32.70

Total Spend ₹7.55L

Organic Keywords 321

Traffic 1.6K/mo

Backlinks 15.6K

SEMrush — roboborewell.in

Google Ads — 23.1K Clicks | 947K Impressions

DTalks India

📱 Social Media Marketing & Meta Ads

dtalksindia.in

SOCIAL MEDIA

GaneshB R

Ganesh
B R